I'm looking to move beyond traditional giveaways and explore more interactive promotional items—things like branded puzzles, build-it-yourself kits, or products with an engaging digital component (like QR codes to exclusive content). The idea is to create a longer, more memorable brand interaction. However, I'm struggling with how to effectively measure the ROI on these compared to standard items. Has anyone implemented something similar, especially in a Nordic market context? While gathering ideas on engagement metrics, I found an interesting analysis on user interaction patterns over at ignitioncasino. I'd be really interested in hearing about your experiences, what worked, and how you tracked success beyond just distribution numbers.

Will this be the final chapter of Jean-Claude Biver's one-of-a-kind horological legacy? We're eager to find out more – we've reached out to both Jean-Claude and Pierre to see what we can find out. In the meantime, you can check out the RTS article and segment for yourself, right rolex.explorer 2 here. Fair warning – the RTS and Business Montres stories are published in French, so you might need to pull Google Translate up for the Francophonic assist.

Late last night (New York time), Grand Seiko launched one of its first releases of the year: the new SLGH027, a 40mm by 11.7mm Ever-Brilliant steel watch on link a bracelet housing the brand's 9SA5 hi-beat 80-hour movement. That movement features the Grand Seiko Dual Impulse Escapement, which is only the second serially produced escapement that isn't a Swiss lever escapement (after the coaxial). But in quintessential Grand Seiko fashion, this watch is most captivating for its dial.