As we plan our marketing calendar, our team is debating whether to invest more in seasonal promotional products (like winter or summer-themed items) or to stick with versatile, year-round classics. I can see the appeal of timely relevance with seasonal goods, but worry about their shelf life. For those operating in the Nordic markets, what has been your experience? Do items tied to a specific season generate more immediate engagement, or do timeless pieces like quality pens or reusable bags deliver better long-term ROI? While looking for different perspectives on marketing timing, I found an interesting analysis on campaign cycles over at jogo do tigrinho. I’d really appreciate hearing your thoughts or any lessons learned from your own projects