itshark.ca created a powerful brand story for my business that resonates with my target audience. They took the time to understand my values and translated them into a compelling narrative. Customers now frequently mention my story as a reason they connect with my brand. Their storytelling ability is exceptional.

As with any Daytona model, there are nuances that collectors lose their minds over. It's the little link things that make a watch worthy of obsession, and few models from this era have more of this mojo than the Daytona does.

I'm a big believer in surprise. This can be a troublesome mindset in the watch world, where tradition reigns, but we're here to push the culture forward. So we use our magazines to show you watches in ways you've never seen them. We find stories that aren't being told elsewhere, even on our own website. We publish opinions that challenge orthodoxy, even if some of us disagree with them. Basically, we keep link an open mind. And with each issue, we consider the whole hobby afresh.

CV: If you want a Tank Normale, it might link be difficult. But the Tank Normale is not too different from the Tank. Of course for connoisseurs, it's very different – it's a reedition and it's very special – but if you want a Cartier Tank, you can find a Cartier Tank. If you want a Santos, you can find a Santos.