In 1939, Mido created a robot mascot to promote the brand to everybody, especially to young people, Laplace says. "Mido would send any child their own robot if they sent a letter to the company asking for one, but given they're made of
link soft wood, very few have survived. It's very, very difficult to find them in mint condition, especially with the appropriate stickers on the body that promote different facts about Mido watches, such as their durability and waterproofness.